New podcast: The Unofficial Partner Web3 Brainstorm Live at Emirates Stadium
Overthinking the sports business, for money
Today’s podcast is a recording of the Unofficial Partner Web3 brainstorm which took place at Emirates Stadium in London, the home of Arsenal Football Club, who were our collaborators on the project.
The subject matter covered NFTs, blockchain, crypto and DAOs.
To make things interesting, we gave a group of experts a problem to solve over the course of the evening.
The conceit of the brainstorm was this: UP FC is a middling Premier League club with ambitions to ‘enhance fan engagement via web3, NFTs and blockchain’.
What are the opportunities and problems we'll face? What are the mistakes that are common to sports clubs, leagues and federations when entering this exciting and confusing space?
A big thank you to Juliet Slot, Arsenal's Chief Commercial Officer.
Juliet's objective is to help facilitate the industry conversation around football's relationship with web3, and we're grateful for her support and the hard work of her team at Arsenal for helping to get the event off the ground.
The brainstorm featured the following people:
Alex Amsel, Soulcast
Sunil Singhvi, Rarible
Tim Mangnall, Capital Block
Tom Greene, Martian Premier League
Ivan Peric, Unagi
Carsten Thode, Aphetor
Preeti Shetty, Brentford Football Club
James Newman, Socios
Pet Berisha, Sporting Crypto
Alex Balfour, Generate Digital
Peter Hutton, Meta
Podcast Chapter headings
2:10 Juliet Slot: The web3 conversation at Arsenal is 'massive'
10:58 What happens when my season ticket is an NFT?
12:18 We've collected memorabilia for years and digital memorabilia is important. We just haven't realized it yet
13:15 Nobody wants to transact with the club. They wanna be a member of a club
14:19 What's the difference between one chain and another?
14:19 Why do I need a blockchain?
18:08 Build in house, partner or buy off the shelf?
22:07 Do Tezos need Man Utd more than Man Utd need Tezos?
24:30 Why is interoperability important?
31:08 What does blockchain add to Fantasy Games?
33:54 Pottermore was a community ahead of its time
40:16 There's a difference between a Premier League conversation and a Brentford conversation
43:53 Socios, utility and the club-fan relationship
50:03 Do we really want fans to decide on who the next manager is?
58:53 Web3, like sport, has a diversity problem
1:02:19 Peter Hutton on Meta's metaverse
1:07:18 What would web3 have added to London 2012?
1:14:13 Will Zuckerberg seek to build another walled garden?
1:26:21 Big events are about atmosphere not sporting results
1:31:37 Web3 as marketing tool for a WSL team
1:34:44 The joy of easy onboarding
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