The Wrap UP: 2024's Highlights Reel; What we heard and what we thought
Overthinking the sports business, for money
This week’s newsletter is sponsored by We Are Sweet helping you tell compelling stories in-the-moment, as they happen, from the heart of the action.
We Are Sweet captures live biometric data from athletes to uncover storytelling moments, from key macro-moments to subtle micro-moments you might not even know are taking place.
These moments are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time.
From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement. Enhance your audience’s understanding of the action like never before by using live data from We Are Sweet
The Wrap UP of 2024
We published 84 podcasts in 2024 listened to in 154 countries.
Here are the top 12:
1. Too Big To Fail: Man City and the legal fight that could change the Premier League
2. Inside the £250million Two Circles sale
3. Lalit Modi Exclusive: ‘The Hundred is a non starter’
4. If Netflix Ran Sport
5. UK Athletics CEO: ‘The Olympics are in more trouble than people realise’
6. Wedge Issues: Rick Shiels Exclusive
7. The 3: The Big Swinging Dick Episode
8. What Just Happened? How the opening up of the US betting market explains the NBA’s $75billion rights bonanza
9. What is FIFA+? Netflix for Football or Infantino’s White Elephant?
10. Other People’s Money: What happens when P/E owns you?
11. Roger Mitchell’s Perfect Storm
12. The Bundle: NFL and FIFA global ambitions; The Gary Lineker Question
Top 5 Most Read Newsletters of 2024
The Saudi Question; Infantino's rise; Can PIF do it all; Pinter's Super League; Asleep at the wheel; Sport in 100 Objects; The England Shirt; Why endings matter; Why Tri; UP Country; Admiral's legacy
This week’s newsletter is sponsored by We Are Sweet, the leading provider of digital platforms for the sports industry.
Won't anyone think of Julian Alvarez; How much is too much; Where women watch; UEFA's elephant in the room vs The FA's white elephant; Bryson just Trumped; WSL and YouTube; Sonny's share; NBA v Zas
This week’s Unofficial Partner Newsletter is sponsored by Loughborough University London and the Institute of Sports Humanities
Doing a Two Circles; The £220billion Charterhouse bet; Fun with supply side consolidation; What the 3pm slot says about you; Same or Different; Women's Lions; Probably not an all boats rise scenario
Pro tip - Click ‘Load All Images’ above to get the full experience.
Thanks for listening, reading and following.
There’s plenty more where that came from lined up for 2025.
Happy Christmas.
Ho Ho Ho Etc.
epic year for an epic crew. Happy Holidays, Sean & Richard!