UP Live in 8 pics; Bored Sean is minted; You had to be there; Ecstasy at the Emirates; Ed Smith at Leaders; The originality myth; Red Nev v Blue Truss; Revisiting LTV

Overthinking the sports business, for money

UP Live in 8 pics

Writing this the morning after The UP Web3 Brainstorm at Arsenal last night.

We targeted 50 guests; we got 177…so we’re blown away by the support and interest.

12 experts, 90 minutes, four rounds.

Conceit: UP FC is a middling Premier League club with ambitions to ‘enhance fan engagement via web3, NFTs and blockchain’.

Q1. What mistakes will we make?

See also:

Bored Sean: Available as an NFT*

*Not available as an NFT

Jonny Murch @jonnymurch

Busy busy at @UnffclPrtnr live 👏

Strong North London derby vibe: Arsenal CCO Juliet Slot lays out the club’s approach to the web3 question.

Alexandra Willis @alex_willis

Thanks to @UnffclPrtnr, @julietslot and all the panelists for a well-helmed and thought-provoking evening on Web 3.0 & sport. And 👍UP to the new brand. #UPLive

BTW, the new UP brand identity is the work of Andy Medley, art director and graphic designer extraordinaire. Form an orderly queue if you’re in the market for his services. Contact us at UP and we’ll put you in touch.

The Real World session: James Newman (Socios), Preeti Shetty (Brentford FC), Pet Berisha (Sporting Crypto)

Most web3 opening sentence of the evening goes to Tom Greene, Martian Premier League, second left: ‘I run a fantasy league and it’s based on Mars’. With Carsten Thode (Aphetor) and Ivan Peric (Unagi)

Richard Ayers @richardayers

First bit of the @UnffclPrtnr Web3 session and @sillytuna immediately says “Digital memorabilia is important to me as a sports fan and NFTs are critical to digital memorabilia.”. Yes indeed, Alex, yes indeed… @RematchLive #rumblerematch

Peter Hutton slide on Meta’s Metaverse ambitions, in the concluding session with Alex Balfour of Generate Digital.

A bit of afters, from Dan Haddad (interesting conversational exchange in the thread)

Dan Haddad @danhaddad86

As a follow up, my difficulty with Web3 is that it is very hard to find an advocate who isn’t personally (financially) invested in the growth story #UPLive

Huge thank you to Alex Cowell at Sponsorworks our event and ticketing partner. To learn more about how their software platform helps sponsors (including Diageo, NatWest and BP) manage and evaluate their ticketing and sponsorship assets more efficiently and effectively, talk to Alex. They’re top notch.

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Why do we need cricket selectors when we have player performance data?

Currently reading Ed’s new book ahead of our conversation at Leaders Summit next Wednesday - 28th at 12pm, Podcast Stage. Pod to be published via usual Unofficial Partner channels.

See the full Leaders Week agenda via leadersinsport.com/UP and don’t forgot you can bag a 15% discount on your pass for The Summit too, just enter the discount code ‘UP15’ at the checkout.

Hear also, Managing Director Laura McQueen on networking.

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Randoms

1. The myth of originality

2. Separating sports by sex doesn’t make sense

3. How to know you’re being recruited by sportswashing oligarchs

4. Rob Gevertz’s Favourite…sports digital executions

5. Gary Neville v Liz Truss over plan to drop football regulator

6. Pic of the Week: Pontins Camber Sands or Qatar World Cup fan site?

Via Ian Herbert

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Revisiting Lifetime Value

Really good piece.

Revisiting Lifetime Value and Customer Acquisition

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