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Lalit is box office. Remember the famous Eric Bischoff saying “Controversy Creates Cash”

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he certainly follows that mantra...

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Beautiful work this week.

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In your discussion with Lalit Modi, did the women's Hundred get any focus, or was the discussion based entirely around the men's competition and valuation?

The Hundred, by a fluke of COVID-induced cost-savings, relaunched to the public in the summer of 2021 featuring mens and womens double-headers and this has lead to the women's competition being one of the most-watched womens cricket league, with crowds regularly exceeding that of the Womens Big Bash League in Australia, seen as the premier womens cricket tournament.

Virtually all of the discussion on this topic has been dominated by focus on the mens competition at the exclusion of the womens competition which is odd when it is being used as an example of the competition's success over the past 4 years.

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good question Paul and agree on the impact of The Hundred on the women's game. We didn't because it was about the broader issues of the format and the Indian market more broadly so the inclusion of the women's side of the franchises is implied, although I do think they add a commercial angle that's often overlooked.

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