But you're missing the point about Visa sponsorship & the Olympics. It's just a great sponsorship. It's the only branded non-consumable product at all Games venues. The alternative is stored value card whereby Visa gets to hold your liquidity and invest it quietly before you buy the next biere sans alcool. On top of that they hold the most valuable database in sport.
From a brand perspective yes- they are getting what they want- but from a rights-holder POV is it the best move for the fan experience? Having been at the Olympics myself I can attest that some customers were turned off by the visa exclusivity resulting in less revenue for the concessions.. rewarding customers who use their payment method should be the way forward as opposed to creating additional hurdles for fans to spend money onsite.
A few people have referenced BMW giving perks to car owners by using their key fob in a clever way at events etc. I'm all for Visa helping Visa customers, but don't punish me for choosing the other guy
But you're missing the point about Visa sponsorship & the Olympics. It's just a great sponsorship. It's the only branded non-consumable product at all Games venues. The alternative is stored value card whereby Visa gets to hold your liquidity and invest it quietly before you buy the next biere sans alcool. On top of that they hold the most valuable database in sport.
From a brand perspective yes- they are getting what they want- but from a rights-holder POV is it the best move for the fan experience? Having been at the Olympics myself I can attest that some customers were turned off by the visa exclusivity resulting in less revenue for the concessions.. rewarding customers who use their payment method should be the way forward as opposed to creating additional hurdles for fans to spend money onsite.
A few people have referenced BMW giving perks to car owners by using their key fob in a clever way at events etc. I'm all for Visa helping Visa customers, but don't punish me for choosing the other guy
no doubt it's great for Visa.
How on earth has snoop managed to turn a frowned upon (somewhat) illegal act into an iconic brand? The guy is a genius
Rich genius