6 Comments
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Will Buckley's avatar

Claude's a mean bastard...

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Unofficial Partner's avatar

and getting meaner by the day. and he's a thief. so that's two things.

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Stuart Wareman's avatar

Amazingly, the 5 point list to win a Cannes Lion ostensibly misses 'Did the campaign actually work?'

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Unofficial Partner's avatar

😂👀 that’s secondary to agency fame

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Jane Purdon's avatar

Fascinating and mind bending. I hope you feel duly told off by The Machine for “intellectual dishonesty”. I’d love to see you run something similar for women’s sport. We probably now have a sufficient critical mass of growth, deals etc for an LLM to give insight.

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Unofficial Partner's avatar

it's a really interesting experiment, you should have a go. it's much better than you think and also much worse. I asked it to trawl the UP substack archive and come back with McKinsey-esque analysis. What it came back with was something that on first read through felt quite good, but when I read it through, given I'm the only one who knows what's actually in the archive as I wrote it, I found some really big and obvious mistakes, which were then the basis of extrapolations on the part of the LLM, so without deep knowledge of the source material we'd be hard pushed to pick out the errors. scary af. but fun.

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