Things that shouldn't work but do; Beware physics envy; Why was Wembley full; Burger King's Big Idea; Funnel panic; Buy Side goes to Paris; Did we blow the Lottery; Still a man's game Souey?
Things that shouldn't work but do; Beware physics envy; Why was Wembley full; Burger King's Big Idea; Funnel panic; Buy Side goes to Paris; Did we blow the Lottery; Still a man's game Souey?
Beware received wisdoms The sports business is more social science than natural science. The difference? Science is based on evidence. Proof. There are immutable laws. Water boils at 99.97 degrees. The law of gravity means the apple falls. Every time.
"What has inspired all this activity if not the top of funnel entertainment product?
(Spoiler: Park Run).
Likewise, golf participation is booming while its TV version rivals paint drying for thrills.
Sales of weight lifting equipment have soared (Blame CrossFit). "
I would add Covid and Strava as drivers. Covid also spurred work-from-home and improvements to bike lanes, paths and parks that may also be helping running. Strava and its users are also starting to figure out golf, weightlifting and other sports.
"What has inspired all this activity if not the top of funnel entertainment product?
(Spoiler: Park Run).
Likewise, golf participation is booming while its TV version rivals paint drying for thrills.
Sales of weight lifting equipment have soared (Blame CrossFit). "
I would add Covid and Strava as drivers. Covid also spurred work-from-home and improvements to bike lanes, paths and parks that may also be helping running. Strava and its users are also starting to figure out golf, weightlifting and other sports.