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"What has inspired all this activity if not the top of funnel entertainment product?

(Spoiler: Park Run).

Likewise, golf participation is booming while its TV version rivals paint drying for thrills.

Sales of weight lifting equipment have soared (Blame CrossFit). "

I would add Covid and Strava as drivers. Covid also spurred work-from-home and improvements to bike lanes, paths and parks that may also be helping running. Strava and its users are also starting to figure out golf, weightlifting and other sports.

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