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UP + AI pt2
Overthinking the sports business, for money
Jul 31
4
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UP + AI pt2
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2
Fat, vanity and athletics; Lawyers endeavour to win big; Ozempic needle; Omid Wrecks 'Em; Colour clashes and that HP logo
Overthinking the sports business, for money
Jul 24
7
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Fat, vanity and athletics; Lawyers endeavour to win big; Ozempic needle; Omid Wrecks 'Em; Colour clashes and that HP logo
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1
Portrush Diary; UP, Xander and Niall, together at last; Nobody believes anything and everything is narrative; Human Shiels, Creator in…
Overthinking the sports business, for money
Jul 17
6
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Portrush Diary; UP, Xander and Niall, together at last; Nobody believes anything and everything is narrative; Human Shiels, Creator in Exile; The Pub Paradox, how women watch
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FA Player RIP; Early or wrong; YouTube floods the zone; Thinking in bubbles; OTT 2.0; Luxury vs Rip Off; Life isn't coding; Pile of Grok…
Overthinking the sports business, for money
Jul 10
8
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FA Player RIP; Early or wrong; YouTube floods the zone; Thinking in bubbles; OTT 2.0; Luxury vs Rip Off; Life isn't coding; Pile of Grok; Inside Edge
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UP x 1D = Wedge Issues Live; Golf's vibe shift; AI doesn't fit the sponsorship frame; The Return of the Secret Strategist; Dua Lipa Stans…
Overthinking the sports business, for money
Jul 3
7
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UP x 1D = Wedge Issues Live; Golf's vibe shift; AI doesn't fit the sponsorship frame; The Return of the Secret Strategist; Dua Lipa Stans; Captain Myth; Big Hits
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June 2025
The cost of boring creative; Wedge Issues Live @ The Open; The UP x Claude Experiment
Overthinking the sports business, for money
Jun 26
15
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The cost of boring creative; Wedge Issues Live @ The Open; The UP x Claude Experiment
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6
Gunnar And The Zazmeister; Make Golf Great Again; Cricinfo as Wikipedia; Other People's Money; 20 AI Podcast headlines; Narrative Watch…
Overthinking the sports business, for money
Jun 19
10
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Gunnar And The Zazmeister; Make Golf Great Again; Cricinfo as Wikipedia; Other People's Money; 20 AI Podcast headlines; Narrative Watch; RefCam in the Premier League; Fun with Parasitical Vultures
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XG Live is SOOOLD OUT; Club Weird Cup ticket offer - buy one, get deported; TNT explodes; Bryson has LIV over a barrel; Inside Edge; Wedge…
Overthinking the sports business, for money
Jun 12
16
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XG Live is SOOOLD OUT; Club Weird Cup ticket offer - buy one, get deported; TNT explodes; Bryson has LIV over a barrel; Inside Edge; Wedge Issues
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The 50+1 brand
Overthinking the sports business, for money
Jun 5
2
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The 50+1 brand
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May 2025
Sloppenheimer and the Zombie Sportsbiz
Overthinking the sports business, for money
May 29
6
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Sloppenheimer and the Zombie Sportsbiz
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2
Expected Goals Live - FOMO Alert; XG Attendance Data Download; Wedge Issues - Golf got hot; Shovels/Gold Rush; DOGE days; Crisps as tobacco…
Overthinking the sports business, for money
May 22
2
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Expected Goals Live - FOMO Alert; XG Attendance Data Download; Wedge Issues - Golf got hot; Shovels/Gold Rush; DOGE days; Crisps as tobacco; Dark Horses' Personal Best
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Buffett, cathedrals and casinos; Peak F1 aka, Is there a sale on at Liberty's; Lausanne's warm bath; Wonky IOC Kodak comparisons; Tifos and…
Overthinking the sports business, for money
May 15
21
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Buffett, cathedrals and casinos; Peak F1 aka, Is there a sale on at Liberty's; Lausanne's warm bath; Wonky IOC Kodak comparisons; Tifos and Logo Wars; The E Word; Duff shortenings; Funnel balls
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