A user's guide to the prediction genre; The why of football; Fuse, Pepsi and Barclays; Crouchian culture wars; Pound predicts parasites; 2021's 10 best deals; Sports tech market irrationality
The biggest promise in sport; UEFA's big RFP reveal; Tom Fox; MLS as World Super League, The Super League Six; The FA and England fans; Benny Hill’s producer; Making fortunes in silence
Staying in the problem; Amaechi and Bhandari on racism; Rick Parry is a Maoist, pass it on; Trickle down economics vs the useful rich; Why unions are 2022's hot sports biz trend; Lee Elder RIP
Boycotts are back, pt2; Engagement v Appeasement; Simon v Seb, via Syed; What's in a gamer's head; The short road to Dubai; Betting on profits; The audio rights category explained; Barstool v Insider
Why Angel City matters; Eni Aluko’s plan; Should women’s football be the same or different; #WhereIsPengShuai; Fun with philosophical divides; What’s the point of the Olympic Channel; Better betting
Napster for sport; Truthiness and end of the world stories; The meaning of Sportradar; Selling the Premier League v Selling Burnley-Norwich; Every picture tells a story; Cliche corner
Stereotypes are a real time saver; Yorkshire and The Moral Arbiter; Sponsors are revolting; Accenture and Tiger's brain; Multi club owners v McFootball pt2; Better Minutes; Sports tech; UP the Villa
What went right; The power of specificity; Unreliable proofs of concept; CVC, IPL and structural hedges; Over reading The Hundred; Women's street football; Rashford's cut through
The limits of sport; Sportswashing doesn't work, pass it on; Price of Football podcast; John Amaechi on fire; MLS bulls; Purpose watch; Regulate me; Vote Anstiss
200 UP; The non-endemic sponsor problem; Multi club ownership 2.0; What if, Sky bought The Hundred; Esport cliches; TEAM within a team; The programmatic lever; That Merson documentary
Leaders special issue; UP Billion Dollar Brainstorm pt3; Twitchileaks; Streaming’s millionaires; Amorality is a useful pose; Sportsbiz bingo; Harpo Marx
Billion Dollar Brainstorm, pt2; Spot Sean, win a prize; Grant Wahl podcast; Stellar returns; The UPTake poll; FIFA World Cups - is it biannual or biennial?; Always blame the PR; The apology genre;
The Unofficial Partner Billion Dollar Business Brainstorm™; Andy Holt is right; Nearly understanding NFTs; Thought leadership made easy; Raducanu x Tiffany, too soon?; Gen Z v Gammon-faced Boomers
Raducanu bad takes; Multi Club Ownership v McFootball; Moneyball 2.0; All eyes on Max Eisenbud; Stop marketing to bots; WeWork's network; Crypto (nearly) explained; Time flies in the US betting market
Rugby 12s in 8 Gifs; The new seriousness; Drake's ESPN launch; Solheim influence; A player's view of Qatar; The Gratitude Games; The dream lunch
12 things you should know about esports economics; UEFA officially loves Unofficial; Juve's €55m Ronaldo bonus; The Unofficial-Leaders hookup; Irony and the Arse Flaming Big Eventer (pt 2)
Bullingham on P/E; Cost control v Exec Pay inflation; Big decisions loom for WSL and The Hundred; The slow death of Intel Sports; Brand Nike and the end of men; Barnet FC v Heineken
MessiWashing; 20 years of the SIAs; Fun with betting euphemisms; Grandstand nostalgia; What happens when brands stop advertising; TAM is sooo over;
Children are now doing the IOC's marketing; P/E v women’s sport utopias; The regulatory impulse; What Rick Parry told Tracey Crouch; Fan engagement is a euphemism for betting; Fjortoft revisited
Coked-up Big Eventers; Real fans v PowerPoint fans; Format wars; Hard debt v Soft debt; Amazon's price problem; What's the ROI on Influencers v Olympians; 'Where's the Olympics on?'
Pick a side in The Hundred's culture war; IOC diversity v 9 white men in 125 years; PTO's TAM; Long tail fame v Elvis fame; The College C-Sweet; The kit launch genre; Riches in the niches
The players v P/E; Who are the bad guys here; Sportal's near miss; Bridgepoint's never-ending Dorna story; Moneyball's forgotten legacy; What game's George Pyne playing; Netflix v Apple Podcasts;
Euro 2020 cliches; The role of the airport in football ad history; Faux jeopardy; Cantona's valuable shrug; Matalan's half-arsed ambush; Betting by numbers; Cowboy myths; Pat Jennings revisited
How to win a Cannes Lion, pt2; Wimbledon's underrated futurism; The traditions trap; Who's Afraid of Naomi Osaka; Goldman Sachs, NFL and D2C; Cotton and Pepper; Fun with filter bubbles
What Cannes Lions say about sport; The Rashford conundrum; The problem with Bud's NWSL bit; Why potential is so valuable; Is ambush marketing over; UP Yours
Pogba's greatest endorsement; Canaries enter mineshaft; Zelig's Coming Home; BK8 and the ghost of Benny Hill; The wrong rights, sport's digital asset gap; SVOD churn and The Great Rebundling
CVC, tennis and ISL's 20 year shadow; The Euromarketing hall of fame; Coke v Tango, Nike v Adidas; Sport's poverty model; #DifferentGravy;
That Osaka Moment; Lanyard hacks and phoney insiders; What would Charlie Sale do; Olympian prawns; Golf's back, panic over; Patrick Nally on Seb Coe; Does anyone know what turnkey means
Data isn't oil; The Random Olympic Argument Generator; How UFC uses women; NYT to buy The Athletic? (maybe); Brooks, Bryson and pro golf's contempt for its viewers; Why Paralympic gold is real gold
Fun with media consolidation; Job loss euphemisms; What's the point of the Olympic Channel; Ecclestone wasn't wrong; Golf's Super League comms defence; No such thing as an old format idea
Headhunting for beginners; Life's sweet in the C-Suite; Nando's to the winners; The 200k Club; Comp Comp and the Passion for Sport tax; Purpose safari; The fans are revolting; What's Infantino up to?
10 reasons to watch The Hundred; Biden's climate revolution; Legacy fans v Big Eventers; Do sponsor boycotts ever work; Sky, Avram Glazer and Alanis Morissette; Fox News wages trans sport culture war
16 Punishment tropes; Ceferin’s ‘Use it or lose it’ clause; Boycott-talk is back; Do you trust p/e with women's sport? Claire Enders was right about BT; Top 10 sports themed TV ads
15 Super League hot takes; A billion quid question for women's sport; Buffett's moats; Perverse incentives on the PGA Tour; The Secret Strategist is back
Do quotas work; Top 10 football club TikTok accounts; Vote for Laura McAllister; Sport-as-platform follow ups; The difference between revenue and profit; The Euros on social, Ineffective PR genres
All the pieces matter; Reframing football club valuations; A week in CVC-land; Ears front - the rise of audio; Gen Z viewing habits shocker; Mocking The Masters is easy, so let's do that
Important v ready; The banking crisis comparison; KPMG's correlation; Purpose creep; Why v How; Personal Bests; The NY Yankees cap unpicked
Unpicking the Man Utd shirt; Big signals and market noise; Football's leakage problem; WSL sustainable in 'three media cycles'; Sponsorship myths; UEFA reform and the threat that always works
Second guessing Facebook's sport strategy; Ricardo Fort's milky spoon; Giles Morgan makes me believe in God; the view from the WhatsUP Group; Carina White's ambition and much more
Wrexham's other odd couple; Endings matter; Other People's Money; Sport's pizza delivery obsession; Adidas' five year plan; Second guessing CVC and rugby
Channel 4 cricket and the open sore of 2005; Rugby's imminent mistake; Mark Cuban's guide to recognising crypto value when you see it; Trouble is coming to SPAC-land; NBA Topshots vs Kings of Leon
The making of Pelé; Covid film premieres; the role of Noddy Holder's testicles in sports PR; Arthur Ashe's complicated activism; sports investor racism; measuring cultural relevance
So you think you know about esports
A Clubhouse for SPAC wannabes
Talking to women about the sports business
In praise of mediocrity; zero sum games and two good quotes about the gambling snafu
Third time lucky for The FA's digital plan; did football really win Christmas for Amazon; And the life and times of Norway's greatest export
'Is it pro sport's job to fund participation? No.'
'@KarenJCarney does not exist'
