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Neville and Global build Noise Inc; LIV enters its legacy stage; Nike's Parkrun ambush and other truly terrible ideas; Whoop's Masters plan…
Overthinking the sports business, for money
Apr 16
29
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1
Spoiler: There are no business lessons from The Masters; Rodney Marsh remembered; The Home Of; Two Circles v Napoleon v The Jesuits
Overthinking the sports business, for money
Apr 9
33
2
The NBA Europe reverse ferret; Callaway's big ideas; Say it ain't so Tommy; YouGod and Gen Z cliches
Overthinking the sports business, for money
Apr 2
31
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Twitter boycotts vs the market; LVMH vs The TOPs; Age vs Money; Never share what went right; Bulldog vs Musk; Boehly-conomics; UP US; The…
Aug 15, 2024
59
6
1
Ted Croker is still right; Snoop's Olympic Rorschach Test; End Visa's monopoly game; Twitter's end of days; Allianz v West Ham; Adidas…
Aug 8, 2024
54
6
1
Won't anyone think of Julian Alvarez; How much is too much; Where women watch; UEFA's elephant in the room vs The FA's white elephant…
Jul 25, 2024
55
2
A bet too far for ESPN; Double dipping in the agency market; Open and shut case for WSL; Palpable buzz; Cowboy consultants and coasting…
Mar 6, 2025
21
In praise of Mark Bullingham's massive balls
Feb 27, 2025
37
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1
Doing a Two Circles; The £220billion Charterhouse bet; Fun with supply side consolidation; What the 3pm slot says about you; Same or…
Jan 18, 2024
36
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Are you Hamlet or Guildenstern?
Overthinking the sports business, for money
Mar 26
23
1
The Bundle Bulletin
Where the big sports media stories are dissected for greater meaning...the prep notes from the podcast
Mar 24
30
1
Spin Class; Lying metrics; CVC QED; Keep the receipts; Metaworse;
Overthinking the sports business, for money
Mar 19
12
2
2
The train to Cheltenham
Overthinking the sports business, for money
Mar 12
23
1
The Ted Knutson Question; Doing a Brentford; The Unofficial Partner List of Expensive Stories; Specificity
overthinking the sports business, for money
Mar 5
17
1
That's what the money's for; PR's top table ambition; Sent by Coventry; Bang average; Netflixification redefined; Chasing Indian eyeballs
Overthinking the sports business, for money
Feb 26
23
1
Introducing the new Unofficial Partner blog: It’s not you, it’s me
We’ve made some changes and want to share with you the thinking behind them.
Feb 19
29
2
1
the bundle bulletin
notes, quotes and questions arising from the long running sports media podcast
Feb 10
1
2
Expensive stories; Baller lessons; Scrooge McDuck; Shovel sales up; ITV adds ads; General Ludd; Michael Johnson's creditors;
Overthinking the sports business, for money
Feb 5
6
1
1
Post-Sonny Spurs; Club leagues v Player leagues; TikTok addiction; Monolith in America; The Palantir-isation of sport; Treacherous fantasy
Overthinking the sports business, for money
Jan 29
16
1
1
Polymarket's sucker pipeline; Sport is a business run by laywers, for lawyers; When mum owns the IP; Truth for sale; WSL and the company you…
Overthinking the sports business, for money
Jan 22
16
1
2
Chat_UP Live @ FUSE: The Race to Build SportsBizGPT
Subscribe to access the Unofficial Second Brain created by TFG Labs.
Jan 20
2
1
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Unofficial Partner
Overthinking the sports business, for money
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