Sitemap - 2024 - Unofficial Partner

The Wrap UP: 2024's Highlights Reel; What we heard and what we thought

Saudi 2.0; Disparagement clause of the week; Gregxit stage left; Kids heart YouTube; The Dan Ashworth Effect; Romero v Maguire; Slippery ground; Premier League to Apple; Back from Baku

DAZN conspiracy theories; The FIFA Question Marks; The A to Z of David Cushnan; LTA responds to Pickle pod; The funnel as cockroach; Crypto money's second coming; Aging up v Aging out; Chair shaking

Gotta run, BAFTA calls darling!

The Bundle Bulletin - Overthinking the sports media market, for money

Verb - To Netflixify; The disruptive impulse; Unignorable Market Signals; 'Ow much?; Benidorm>Cheltenham; Earps> Man United; Spurs>Jaguar; XG Goes Live; Unilever, women and Saudi; Anti-new bias

The Arse Licking Playbook; The Tennis Funnel; Trump 2.0; The Other League Table; The Lexus Question; Tiger as banking crisis; F1's big reveal; Expected Goals Live; ESP founders' story

Knife to a gunfight, pt2; Sport's liberal delusion; Pharma, Food and Sun Tzu; Trickle downer; Fat kids and stupid people; When Amazon comes knocking; Overheard in Texas; Indy sportswashing

Sportel brings a knife to a gunfight; Addicted to the scroll; Euphemism of the Day; Hisense sees cents; First mover sales deck; Sky buys in to WSL; The Greater Fool; Cost and Confusion

The Bundle Bulletin - The Gary Lineker Question, FIFA and NFL, The WNBA's Fall Window Pain

Rory Sutherland on Ryder Cup ticket prices; The London Super Bowl myth; Tier 1%; Rich people are boring; The Boca Juniors Question; And1 Mixtapes; Laggy indicators; See you at Sportel

Women's sport and other monoliths; LTA in a pickle; Tennis adjacent; Gerry's crowd; The final 3, for now; Brand Saudi shifts; Padel is posh, own it; Call Me Daddy; Other People's Mone

Kamala politicises F1; Is Modi right; Lester Bangs on Elvis; Squeezed Middle; Expected Goals; Ralph Lauren v AI; Synergy Windfall; WSL attendance; The lure of tennis

Lalit Modi enters the building; The Hundred assumptions; Expected Wagon Wheels; Organic v Manufactured Formats; Iteration is underrated; PeriodTok; Local>Global; Trip hazard brands

Expected Goals; YouTube v OTT; Did someone forget marketing; When everything's a scroll; What Nikki Doucet just said; Platform as Enemy; Relatable stars v Mount Rushmore stars

IOC on starters orders; 100million to NOT host; The small man problem; Bob Hoskins; The pain and pleasure of Lego; Rodri as Scargill; Personal Best; The rights market doesn't care; Banking on America

UCCSA RFP WTF; The most conflicted man in sport; Warming Up; The Three Ps of Sports Marketing; Women in Union; John Collard RIP; Premier League shirts hit a billion

How can it be so hard to make a short podcast?

LIV is doing teams wrong says Shiels; The 3 is coming; FAST forward to the past; Dynamic pricing ain't dynamic; LIV v PGA Tour is the new Ryder Cup; Bubbles and Trust; Red Flags and Confected beef

What's the point of a minority stake; Foreign money tropes; But is it golf, pt2; Pre-approved barbarians; OPM WTF; Paris2024 TOPs v OKPs; Halves v Quarters; Inkjet Stadium

NBA v WBD: ENPs and LMRs, how they work and why everyone hates them

Is crazy golf golf; Funnel vision; Google's Messy Middle; Olympic pollution is the new tobacco; Staying in vs Big Events; KORE, look at that; YouTubers vs Player endorsements; Xander on the money

Twitter boycotts vs the market; LVMH vs The TOPs; Age vs Money; Never share what went right; Bulldog vs Musk; Boehly-conomics; UP US; The lure of America;

Ted Croker is still right; Snoop's Olympic Rorschach Test; End Visa's monopoly game; Twitter's end of days; Allianz v West Ham; Adidas Gazelles RIP; Voyage of Discovery+

Last orders: Sport, booze and the future of the pub

Won't anyone think of Julian Alvarez; How much is too much; Where women watch; UEFA's elephant in the room vs The FA's white elephant; Bryson just Trumped; WSL and YouTube; Sonny's share; NBA v Zas

When everything's a scroll, what is golf?

Wedge Issues at The Open; Brand Bryson by numbers; What if Angel City is not a football club; McCormack Dassler World; Exclusivity and fear; Naomi in NY; Warm v Cold brands; City cliches

The Southgate Myth; Attribution error; The shit not-shit binary; UP Red Flags; The Grandstand Delusion; 1974; Wimbledon's local problem; FE FTA; Tripoli is Listening

The Bundle Bulletin

What Cannes Wants; Unofficial Caveats; Industrialised stealing; Big FIFA v Small FIFA; The Overplug; God thanks the sponsors; The INEOS purge; What's a women's team worth? Man United v Angel City

Snoop as culture warrior; Swearing by LIV Golf; OPM on P/E; Attractive volatility; Euro Pubs and the Booze Bundle pt2; Big in the States; Morgan gets Hayesed; Trapped in Canva, send help

D2C WTF; Beahon v Plank; The Booze Bundle; The wrong type of drinkers; WiF's damning statistics; Reading, between the lines; São Paulo loves UP; The Euros crisp aisle face off; Cut price Mourinho

Art v Science in Agency Land; Narrow stories; The Fuck UPs, A Bad Idea Hall of Fame; Accident or Design; Adi v Castore for Toon; Searching for the London 2012 database; 'You can't just not let them'

The Hate Flywheel; Money + Grievance = Avid Fandom; Other People's Money; Good and Bad Sponsors; Oil is the New Oil; The Damned Utd; UP Town; Pub chat

What will hurt most when it goes; Prisoners of geography; Sport by McKinsey; Coe ain't running; WSL Catch-22; Women are the new Web3; Toyota TOP exodus is old news; In-house/outhouse; BYD for IOC

Those Jack Buckner quotes in full; Dublin Diary; When in doubt ban it; What does PIF want to be; Turf wars; The search for the London 2012 database; Venu vs AOL Time Warner; Not very Modern Pentathlon

The Bundle in Bullet Points

NFL's Christmas gift to the pirates; Dial 115 for Manchester City; $200million for Chelsea Women; When the ESPYs were good; Walk a mile for Childhood Day; Contagion threats; The Beige Brothers

Premier League games in US; Miller Time; Thin End of the Wedge; Jim Ratcliffe's Friday Fun; Angry people look busy; Minority interest in The Hundred; Runners as horses; McIlroy v Cantlay

New Podcast: 12 Experts, 4 Topics, 1 Hour

A slight change: shorter posts, more often

Stories live from Madrid; Billion Euro Club Football Brainstorm; Centralised services; Be a football club vs Club as Amazon; Nike's German problem; Farage kills Gazelles; Man Utd are past it

Last Orders for Football; Exclusive UP YouGov research; Six Shares; What's the Olympics selling; Sexualised kit; NFL socialism; Artetachoke; Money v Age; Welcome to the Balearics

Money for Medals; The Pub and Football's Domino Effect; Olympic Lionesses; Masters of the Green; Water, Water Everywhere; The Business of Women's Feet; The Coe Conundrum; 5UP; Mayfair Affair

A-Bit-Like-Sport; The ? Of ?; Why everything's the same; Premier League vs Self hating globalists; A lefty's dilemma; Tag's London Cliche; #5UP; The Leonsis lever; Lexicon; 10% off SportAccord

The Bundle Bulletin

Gen Z's Shein Problem; Kahneman RIP; What you'll be quoting in 2024; Shirt values; Are United post-winning; Joe Pompliano v AI; The Bundle Rebundled; Dopamine culture; Circularity explained

The Saudi Question; Infantino's rise; Can PIF do it all; Pinter's Super League; Asleep at the wheel; Sport in 100 Objects; The England Shirt; Why endings matter; Why Tri; UP Country; Admiral's legacy

Dentsu discovers Holy Grail; Bonfire of the Acronyms; History v Money; Priceless Majors; The Numbers Are Always Wrong; The Moya Dodd Stand; Strategy is a Joke; Raine's new ball game; LIV as Threat

Top of the market? Benham's £500m Bees bet; Barca's DIY shirt; F1 and women; 10% off SportAccord; Netflixification; Evolution of Fan; The Super League incentive, by numbers; Best sports books ever

Too Big To Fail; Masters/Atticus Finch, Scudamore/Kissinger; City Twitter; What George Osborne did next; 1971 and all that; Big Eventer of the Week; Happy 20th Birthday Access Sport

Northern soul; Tax and the United stadium; A Question of Attribution; Twickenham as Heathrow Airport; The Rugby Bundle; What charity reveals about us; Luke the Nuke; The WSL rights tender

Wasted; Peak Big Eventer; Heir Jordan; Dads and daughters; When the fans are revolting; Steve Wright RIP; Keegan's legacy; Unofficial humblebrags; Booze crews

AOL Time Warner for Sport; Netflix has won, what now; Bundling cord-nevers; Sliding doors for snow sports; That Roger Mitchell book; Cruyff's turning in his grave; 'We are now vulgar'

It's still Tiger's World; $12billion for Andy Gardiner's thoughts; No Questions Asked, football and crypto; PIF will be LIVid; All Blacks in red; eKloppnomics; The Jay Monahan Trust Exercise

Netflix as Saviour; The Stupid American demo; Back to the Whiteboard; Ideas IRL; The Chelsea Hilton; The 5Live Vox Pop strategy; TAM Busters; No words for M&C

Doing a Two Circles; The £220billion Charterhouse bet; Fun with supply side consolidation; What the 3pm slot says about you; Same or Different; Women's Lions; Probably not an all boats rise scenario

The Will Greenwood rabbit hole; Threaded plagiarism; Luke Littler and the Next Big Thing story archetype; Why brands don't like darts; The coming tsunami of crap; Good people around him etc