LIVE NOW: The Unofficial Review of 2022
2022 in 13 opinions; The way we thought; AI v McKinsey; Enabling dictators and other hot sports biz trends; Why RICHWHITEMEN love LIV; ChatGPT and the journey to irrelevance; Grant Wahl RIP
Bundle, Unbundle; Disney's plumbing; The _ of _ ; The price of an England ad; The real Fred Perry; Gundeep's Street World Cup; MCC party like its 1899; OTT is 'hard, expensive and really annoying'
What Man Utd's sale price says about us; Rorschach Tests; Will TMWR ever come; Being Martin O'Neill; Rugby's alt-history; Bridgepoint, The Hundred and Damascene conversions; Reaching for Nietzsche
Convergence: Tribalism, Big Eventers and Betting; The C Word; The origins of THAT speech; Valuing Man Utd; Sport and happiness; John Lewis v John Major; Personal Bests; Oat milk as metaphor
How to ambush the World Cup; FIFA as Apple; FTX Ripples; Does it stick; Adi v Nike, then and now; The Will Smeed Experiment; Fun with war metaphors; Twenty is plenty redux; Objects of value
The FTX Ripple
Cricket's burning platform; The LIV Tail; The value of style; Random Opinion Generator; Zombie sports; The meaning of graphs; Coke's COP up; Brainstorming bad ideas; Brewdog; Peter Cook on Qatar
More is less; The FIFA product; Lagging indicators; Web3 framing; Ambush of the Week; Twitter ye not; Larkin on sports marketing; Happy paths and edge cases; Audio first; Failure, a user’s guide
More Chelsea, said nobody; The Big Eventer Trap pt2; The misreading of Mateschitz; Why Ireland is good at cricket; Woke and broke; The Unofficial Partner effect; Trump hearts LIV's money, who knew
The 7 Gifs of a World Cup ambush; P/E in Oz; Republicans, sneakers, Nike and Knight; The most important graph in the sports business; Amazon and the siren call of tennis; Design classics: Mexico '68
What's the point of British Cycling? The Good Sponsor myth; W Series as mineshaft canary; Late Redknapp; Wise UP, the movie; CNN NFT WTF; OTT as commodity pt2; Personal Best; UP Yours etc.
New podcast: The Unofficial Partner Web3 Brainstorm Live at Emirates Stadium
Where did all the money go; Questions from the cliff edge; Grit v Quitting; Why Google Stadia failed; Digital White Elephants; Trickle down; Saudi snowballs; What if people just do nothing
UP x Ed v The machines; Hummel’s kit politics; When Apple buys the Premier League; Truthiness; Kara Nortman on Angel City; Kasparov is a smart one; Can Americans love relegation;
UP Live in 8 pics; Bored Sean is minted; You had to be there; Ecstasy at the Emirates; Ed Smith at Leaders; The originality myth; Red Nev v Blue Truss; Revisiting LTV
IMG's all-you-can-eat future; Peter Hutton's brain; Alcaraz v Raducanu; Todd Boehly's crap idea dissected; Ooh, sports biz friends! 15 networking tips; Leaders with Ed Smith; Spying on Performance 54
What Bill Sinrich knew about plumbing; 10 questions to ask before you pull The Wrong Tail; The Bosman of NFTs; Good brains for a web3 brainstorm; The final 20 tickets for Wise UP;
17 ways to sound clever in a web3 conversation; Sport betting's mega-CAC; Metaverse as Brexit; Top Shot's plumbing legacy; Beware the licensing frame; Ryan Reynolds' sales deck; When Pizza Hut ruled
Raine's World; Silly Tuna is coming to Wise UP; TMRW's another day; Leadership 101; Anatomy of a Saint; Agency pay; Table tennis in the office; DAZN bets on betting; Buffett on complacency
WiseUP; Tiger v LIV, the return of PGL; The Graeme Souness Guide to Culture War; 15% off Leaders; UEFA's Relevent hopes for UCL tender; How to ambush the World Cup; Was MCO to blame for Barnsley HEX;
Ayn Rand is key to LIV's sense of victimhood; The Pat Perez Problem; Stenson's Captain Myth; What EA and FIFA will do next; Insta's algo; The chair in a field PR genre; UP Live tickets = hot cakes
2012+10 LegacyPorn; Gold medals v False hopes; Buildings v People; Gotta ticket; UP Live; CEO of the Human Race is an actual job; The Olympic slogan genre; Google's ABC; Unreliable tropes; Gladwell
UP Live at Arsenal ON SALE NOW; The Web3 Brainstorm; UPcoin; The joy of an academic catfight; Women and EA; Baroness Sue Campbell; The top of p/e; Cinched; TikTok for news; From Halifax to Love Island
6 mistakes that lie beyond the Euros; WSL as IPL; Scepticism v misogyny; MLBQC; Betting on athletics; The absence of anger; Gymshark jumps shark; Streaming consolidation; The parties in our heads
The 6 best Johnson resignation memes; OneFootball's billion dollar valuation; 'They came as their avatars', Steve Bannon on arse flare man; WhatsUP on Euro2022; Web3 WTF, going going...
The Two Cokes on Wade v Roe; Reputation v change; Beyond Meh, Web3 use cases; Betting Lobbyists Assemble; Kyrgios as Gartner hype cycle; Joey D'Urso on the meaning of Socios; New date for UP Live
UP in SW19; Grass, tennis, Osaka and conformity; Laporta's stalking horse rides again; Adidas AI patent drop; Sportsbiz bubble stories; When the CMO goes rogue; StepUP to Voiceworks
No such thing as a free launch; Golfers as comms defence; A lawyer's guide to enabling; MLS x Apple; What the IPL will do next; The long view; Absence of women; Anatomy of a deal; Web3 WTF?
UP250; McCormack to the Metaverse; Missing the crypto bubble; What's German for Schadenfreude; Hawksbee's maxim; Music at sports events; Poulter as moral arbiter; LIV's terrible team names
UP Live - Register interest
Ranking points and fake narratives; Slams Assemble; The PGL's JV; Are you crypto-curious; IOC C-Sweet; Chasing ghosts; Adtech is rubbish; TEAM's UCCSA target
Larry David's crypto bubble; Breaking America, the siren call of the sports business; Betting against relegation; Disney will win; Messi business; WFH, WTF; #BoycottAdidas; The Kevin Roberts legacy
Miami Comms Machine; Death by thread; How the internet happened; Greg Norman's long game problem; SportsPro mag RIP; Purpose is boring and doesn't work; A right pair of Spectacles
Golf's Super League moment; W+K's team problem; Frankenstein Sport; Coldly rational v Passion for Sport; $10bn = 20 Ryder Cups; Nike at 50; Bach's cricket overture; Don DeLillo; Sports biz jobs
That Girl Didn't; George Osborne's 2012 legacy; A British Title IX; The Musk of OPM; UP the Arsenal; OneFootball's Series D raise; Goldman's shovels; Bratches and the meaning of LIV;
OTT's boring endgame; Daly Jr's Hooter NIL; Don't Bend Over For Beckham; Fulham's Guide to Parachute Payments; The end of the pandemic boom; What sponsors think of funding FIFA+; ARPU to you too, etc
FIFA's revolving door policy; Super League by stealth; Facebook's Meta mark-up; Karen Carney was right; StepUP to WePlay; FIFA plus and minus; Philip Larkin; Oscar Wilde;
Good Owner, Bad Owner; Echoes of Brexit; Beware easy solutions to hard problems; Fleecing rich white men, marketing lessons from Augusta; Adtech ruins everything it touches; Purpose watch;
NFTs are about us; The football blob; Fear and innovation don't mix; Wu-Tang Clan's role in tech history; Who needs an MBA?; Olympic feds on social; Kim Skildum-Reid's big night out; StepUP to Joymo;
Dial 777 for basketball; Sports broadcaster or betting shop, spot the difference; Tom Gray on Spotify; Cryptotypes; Buzzer bulls v bears; All eyes on Eni Aluko; Paddy Power is a bully, pass it on;
16 Spotify-Barcelona angles; The 300 new brands you should be talking to; Data consultancy as culture war; TMW your next door neighbour gets a gong; Fun with naming rights; Streaming commentaries
'Ow much? Fun with media inflation; Motorway v Guinness for Six Nations; Cigarettes and chocolate milk (HFSS); Boundary rules v Mission statements; UEFA's 32 team Euro snoozefest
An enabler's guide to sport politics; Vlad's kompromat; Purpose creeps; Does the stink stick; Lawyer's excuses; Learnt helplessness; CVC's NFL of rugby, an Ealing tragedy; StepUP to Job of the Week
What Super Leagues will do next; America divides on equal pay; Cordeiro's comeback; FIFA without Coke; StepUP to a new gig; What would Moritz do; Golf's Charley Hoffman problem
Snoop's big Super Bowl NFT drop; StepUP to the job of the week; Too big to fail; Test cricket is fun too; Kurt Vonnegut on the Saudi golf league; Ugo Monye on jeopardy
Inside that Two Circles acquisition; Betting on inflation; Say it ain't so, Bo; The meritocracy myth; The Pro Debate with Ugo Monye and Tanni Grey Thompson; Rugby lessons; Ricardo Fort on Cindy Cone
$1billion in 3 hours: Inside the BT Sport fire sale; Abraham Maslow's guide to NFTs; Olympics as war room; Spoiler alert, Golfers really like money; The business of gegenpressing
Four World Cup 2026 subplots; When FIFA met a democracy; Web3 culture wars; Luddites revisited; Gaming IP v Sport IP; 2022, year of the M&A bloodbath; Why Greta's watching Gianni; The Bundle
Gradually, then suddenly; Microsoft Blizzard Hall of Hot Takes; Apple truthiness stories; Metaverse, monopolies and moats; StepUP to a sportsbiz jobs boom
Decoding LinksDAO; faux meritocracy and web3 bingo; WhatsUP on Apple Sport; Drive to Survive as strat du jour; Pod awards; Staying in the problem pt2; Octagon's class move
Ashes excuses; Hapless Amateurs v Bastard Bankers; The limits of Tom Harrison; Esports Economics; Inside TikTok's gaming move; Sportico's Twitter list; Private schools selling 1957
